Mastermind Masterclass: A CEO's Guide to Marketing with Dave Kellogg
A Talk by Dave Kellogg (Principal, Dave Kellogg Consulting)
About this Talk
No one word strikes more terror in the heart of product-, engineering-, or even sales-oriented founders and CEOs than "marketing." How to understand marketing? How to drive marketing? How to measure marketing? What to look for in a marketing leader? In this session, we'll talk about how CEOs (and ohter startup execs) should think about, charter, direct, and support marketing