*Digital* Direct Sales Aren’t Enough: Why the Path to SaaS Growth Is Indirect with PartnerStack's CEO
A Talk by Bryn Jones (Chief Executive Officer & Co-Founder, PartnerStack)
About this Talk
Most SaaS businesses still build their go-to-market strategies around pulling prospects into their funnel and selling to them directly — but the fastest-growing companies have figured out that people don’t want to buy software directly from them. In this workshop, PartnerStack co-founder and CEO Bryn Jones will show you how the modern buyer's journey is shifting towards indirect channels, how partners help you reach those buyers, and how to scale indirect up into one of your largest revenue channels.