*Digital* Why Intent is the New Lead: 2021 State of Marketing Technology with Marqeta's CMO
A Talk by Vidya Peters (CMO, Marqeta)
About this Talk
Marqeta’s Chief Marketing Officer Vidya Peters has experience leading SaaS companies during times of hyper-growth, including during Marqeta’s recent IPO and previously at MuleSoft. In this talk, she’ll share how a modern approach to building out a marketing tech stack and measuring KPIs can help reach new audiences and uncover new leads in an increasingly competitive sales environment.