SaaStrU 301: The Journey to Building a Successful Customer Advisory Board in the Enterprise with Mapistry's VP of Customer Experience

Customers that invest their money, time, and trust in your software and people want to see their ROI grow year after year. What better way to ensure your company's growth is aligned with the needs of your most important customers and to effectively use your limited resources than to hear their input directly? Join us as we walk through Mapistry’s journey building an Enterprise Customer Advisory Board from scratch and the strategy we used to align company strategy with our company mission. We also will be sharing our toolkit for forming a Board and running meetings and how we iterated on the process and structure to enable the sharing of key insights from enterprise companies such as Georgia-Pacific, Amazon, Tesla, 3M, Constellation Brands, and Republic Services.