*Digital* The Pricing Model Shift: How Evolving to Consumption-Based Pricing has Accelerated Fast-Growing Companies with BCGs' Partners
A Talk by Courtney Dong and Matt Kropp
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About this Talk
There have been major shifts in how tech companies think about pricing today, with the fastest-growing ones focusing increasingly more on enabling the right pricing model to drive accelerated growth. In this session, BCG pricing experts Matt Kropp and Courtney Dong, will share their insights on how the evolution of pricing models to consumption-based has accelerated the growth of many companies to become unicorns.