Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve Massive Scale with Datadog's CMO
A Talk by Alex Rosemblat (CMO, Datadog)
About this Talk
Building out a marketing channel is like building product. It takes countless iterations and constant market feedback to get right. This session will introduce tactics on how to slowly and methodically test, assess success and eventually scale a marketing channel until it hits a ceiling and it's time to move to the next one.